"Gogcheer" is a brand created by a group of childlike engineers who have been engaged in the high-tech industry.
They shared childhoods where their creative instincts were constrained: being scolded for disassembling appliances out of curiosity, forced to abandon painting for STEM subjects, having imaginative ideas dismissed as impractical.
After achieving excellence in conventional careers shaped by familial expectations, they realized an enduring void within—true fulfillment lies in honoring one’s passions. They awakened to a truth: imagination is the ultimate superpower, and learning thrives not through rigid drills ("hanging hair from beams and stabbing thighs with awls"), but through immersive exploration. To reach the pinnacle of any field, one must soar on the wings of creativity.
To heal childhood creative wounds, they concocted a formula blending art, science, and electrifying imagination, resulting in delightful assembly decor. Each collection possesses its own personality and narrative, illuminating every daydream moment.
- At Gogcheer, we celebrate the joy of creation:
- Deconstructing mechanical principles through hands-on building
- Unleashing curiosity via tactile puzzle assembly
- Transforming ideas into tangible worlds where magic speaks, celestial bodies dance, and books breathe with life
From Roman monuments to enchanted castles, every masterpiece begins with your hands. Our products are more than assembly kits—they’re memory-imbued decor that sparks wonder. Gogcheer invites dreamers of all ages to embrace life as a creative odyssey, where imagination and craftsmanship converge to build extraordinary realities.